Tuesday, November 07, 2006

Will Your Site Succeed?
-----------------------------------------
The sad truth is that most new businesses fail.

It's a fact we're all familiar with... and as
entrepreneurs, one we all ignore.

It's easy to do. For one thing, online those
statistics probably aren't that bad. With
AdSense, you're almost guaranteed some income.
Use the right strategies and techniques, and
there's no reason why that income shouldn't be
very good indeed.

And yet, when you first put up your website --
when you're checking your stats every couple of
hours or less to see what's happening -- you
can't help but ask yourself, "Am I going to make
it? Is my site going to take off and pour in the
cash or am I going to be the only visitor?"

It takes time before you can know for sure what
sort of income your site can generate. The
marketing doesn't take effect overnight, and you
need to wait and view the figures before you can
tweak your ads. But there are some signs that are
pretty good indicators of the future success, or
otherwise, of your website.

The first is how often you want to update it.

That's not the same thing as how often you
actually update it.

You might have told yourself that you're going to
put up new content every week, especially at the
beginning when you're getting few visitors.
There's nothing wrong with that. But if you feel
that you want to update it more often, that's a
good sign that you're producing interesting
content.

If you've got ideas that you can't wait to share,
you'll find that you'll have users who can't wait
to read them.

On the other hand, if you think that maybe once a
week is too frequent and that you've got nothing
to say, it's likely that no one's going to want
to read it and you'll struggle to get traffic.

A second sign that your site is likely to be
successful concerns what you do when you're not
updating it.

If you spend your spare time looking at sites on
similar topics and can name half a dozen of the
best sites in your field without batting an
eyelid, that's a good sign. It shows that you're
on the ball and are genuinely interested in the
subject.

On the other hand, if you only think about the
subject of your site when it's time to update and
have no idea what other people saying, no one's
going to care what you have to say.

This all comes down to content. If you know
you're producing top-quality content, you won't
have to worry about the success of your site.
Implement strategies for AdSense success and
continue to work your plan. That is the doorway
to success online!

To your success!

Joel

No comments: